Filson Catalog
LEVERAGE THE PASSION OF YOUR CUSTOMER…
No one tells a story as authentically as a Filson customer. Their testimonials are rich in benefits and should be judiciously exploited. Adapt new-media techniques to the traditional catalog vehicle by actively soliciting more stories from customers on the opening spread encouraging them to submit their best story and/or photograph. Peer to peer reviews are a highly effective method for increasing sales.
Organized product categories provide easy to shop presentations supported by compelling icons that define the categories and reinforce brand positioning. Enhance customer engagement and improve pacing of spreads by integrating location photography relevant to customer stories and testimonials.
